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FIFTY FIFTY is a four-member girl group that travels in between the real world full of challenges, and the ideal world filled with love, friendship, and happiness. Saena, Aran, Keena, and Sio express their journey based on their own personal stories through a wide spectrum of music.
In life, we often find ourselves standing at a crossroads. The probability of fifty-fifty, it implies both uncertainty and anticipation of the future. It is the nature of the world that FIFTY FIFTY will walk through step by step as the countless paths of their lives will unfold one by one.
FIFTY FIFTY could mean two different things. A negative meaning could always be interpreted as something positive, like a challenge can be considered as a valuable experience, anybody could become somebody special and so on. Most importantly, the first 50 or "half" represents the fans, and the other 50 or half represents the members, combining those two makes 100 or a "whole."
In "FIFTY FIFTY"'s such universe, these four girls take on a journey to a bright and hopeful world as they overcome the obstacles despite the difficulties and pain they face. 50 and 50 are two opposing sides, but also, they are connected as they exist for each other. Given that there are two possible chances that the girls can choose from, they can grow more and faster for a better future.
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